Retail & Professional


Ardell® is the first choice of makeup professionals and consumers alike.



Ardell® is the first choice of makeup professionals and consumers alike.  The best-selling lash brand in the world offers more than 100 different lash styles that can be used to create a look as unique as you.  The natural looking lashes and incredible selection of styles within the brand has allowed A-list makeup artists to create custom, unforgettable looks for top celebrity clients such as Heidi Klum, Naomi Watts, Kelly Osbourne and Rosie Huntington-Whiteley.

“Ardell® is truly my number one choice when I go for lashes. I love the variety and how long they last,” said Melanie Mills, Dancing with the Stars makeup artist. “We literally go through hundreds of lashes: We double them, cut them and layer them.”

From small beginnings come great things and Ardell® is proof. What began as a one style brand created by husband and wife team and Matrix Essentials, Inc. founders, Arnie and Sydell Miller in 1971, blossomed into the industry leading brand it is today. After being acquired by professional cosmetics manufacturer, American International Industries in 1984, Ardell® continued to grow, adding additional styles and collections every year. When American International acquired the brand there were just 25 styles; today the brand boasts nearly five times as many styles ranging from the incredibly natural looking Babies and 110s to ultra-glamorous Double-Ups. The original lashes, Duralash Individual Flares, are still one of the top selling lashes in the brand - a testament to the brand’s enduring appeal.  In 45 years, Ardell® has expanded into a globally recognized brand of faux lashes distributing in more than 150 countries worldwide.

The NEW Faux Mink Collection is here! Lashes Gone Luxe! Wispies Now in Sumptuous Faux Mink!


Our Faux Mink Wispies lashes combine the luxury of Faux Mink with the universally flattering Wispies lash. These silky-soft, hand-crafted lashes are beautifully layered to create a fluttery, multi-dimensional effect featuring a Knot-free Invisiband® for a seamless look and comfortable wear. Available now! 
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